Look Out for Yourself! Selfish Self-Help Books Are Thriving – Can They Boost Your Wellbeing?

Do you really want this title?” asks the bookseller in the leading shop branch on Piccadilly, London. I chose a classic self-help title, Thinking Fast and Slow, authored by Daniel Kahneman, surrounded by a tranche of far more popular titles like The Let Them Theory, The Fawning Response, Not Giving a F*ck, Being Disliked. “Is that not the one people are buying?” I inquire. She hands me the fabric-covered Don't Believe Your Thoughts. “This is the title people are devouring.”

The Rise of Self-Improvement Titles

Self-help book sales within the United Kingdom increased annually between 2015 and 2023, as per industry data. And that’s just the overt titles, without including “stealth-help” (memoir, nature writing, reading healing – poetry and what is thought likely to cheer you up). But the books moving the highest numbers lately are a very specific category of improvement: the notion that you better your situation by only looking out for yourself. A few focus on halting efforts to please other people; some suggest quit considering regarding them completely. What might I discover through studying these books?

Examining the Latest Selfish Self-Help

The Fawning Response: Losing Yourself in Approval-Seeking, authored by the psychologist Clayton, is the latest title within the self-focused improvement niche. You’ve probably heard about fight-flight-freeze – our innate reactions to threat. Escaping is effective for instance you face a wild animal. It’s not so helpful during a business conference. “Fawning” is a modern extension to the language of trauma and, the author notes, differs from the common expressions approval-seeking and interdependence (though she says these are “aspects of fawning”). Frequently, approval-seeking conduct is culturally supported by male-dominated systems and racial hierarchy (a belief that prioritizes whiteness as the standard to assess individuals). Therefore, people-pleasing isn't your responsibility, but it is your problem, because it entails suppressing your ideas, sidelining your needs, to pacify others at that time.

Putting Yourself First

This volume is excellent: skilled, vulnerable, charming, reflective. However, it focuses directly on the self-help question of our time: How would you behave if you focused on your own needs in your personal existence?”

Mel Robbins has distributed millions of volumes of her book The Theory of Letting Go, and has millions of supporters on Instagram. Her approach states that not only should you focus on your interests (which she calls “let me”), you have to also let others put themselves first (“let them”). For instance: Permit my household arrive tardy to every event we go to,” she writes. Allow the dog next door yap continuously.” There's a thoughtful integrity to this, to the extent that it asks readers to consider more than the consequences if they focused on their own interests, but if everyone followed suit. Yet, Robbins’s tone is “become aware” – other people is already permitting their animals to disturb. If you don't adopt this mindset, you’ll be stuck in a situation where you're anxious concerning disapproving thoughts from people, and – surprise – they’re not worrying regarding your views. This will drain your schedule, vigor and psychological capacity, to the point where, ultimately, you will not be managing your personal path. This is her message to crowded venues during her worldwide travels – London this year; Aotearoa, Australia and America (once more) following. She has been a lawyer, a broadcaster, an audio show host; she has experienced peak performance and setbacks like a broad from a Frank Sinatra song. But, essentially, she represents a figure with a following – when her insights are published, online or presented orally.

A Different Perspective

I prefer not to come across as an earlier feminist, however, male writers in this field are basically identical, but stupider. Mark Manson’s The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life presents the issue slightly differently: desiring the validation of others is only one of a number of fallacies – including chasing contentment, “victimhood chic”, “accountability errors” – interfering with your aims, that is not give a fuck. Manson initiated sharing romantic guidance back in 2008, before graduating to everything advice.

The Let Them theory doesn't only involve focusing on yourself, you must also let others put themselves first.

The authors' Courage to Be Disliked – which has sold millions of volumes, and offers life alteration (according to it) – takes the form of a dialogue featuring a noted Eastern thinker and therapist (Kishimi) and an adolescent (Koga, aged 52; hell, let’s call him young). It is based on the precept that Freud was wrong, and his contemporary Adler (more on Adler later) {was right|was

Jennifer Boyd
Jennifer Boyd

A seasoned entrepreneur and digital strategist with over a decade of experience in scaling tech startups and mentoring founders.