The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

T menace of industrially manufactured edible products is truly global. Although their intake is particularly high in Western nations, forming more than half the average diet in places such as the United Kingdom and United States, for example, UPFs are replacing whole foods in diets on every continent.

In the latest development, a comprehensive global study on the dangers to well-being of UPFs was published. It alerted that such foods are exposing millions of people to persistent health issues, and called for immediate measures. Previously in the year, an international child welfare organization revealed that a greater number of youngsters around the world were overweight than too thin for the historic moment, as junk food overwhelms diets, with the steepest rises in developing nations.

A leading public health expert, a scholar in the field of nourishment science at the University of São Paulo, and one of the analysis's writers, says that profit-driven corporations, not consumer preferences, are driving the transformation in dietary behavior.

For parents, it can appear that the entire food system is undermining them. “On occasion it feels like we have zero control over what we are putting on our child's dish,” says one mother from India. We conversed with her and four other parents from internationally on the increasing difficulties and irritations of supplying a nutritious food regimen in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in this South Asian country today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the second my daughter steps outside, she is surrounded by colorfully presented snacks and sugar-laden liquids. She constantly craves cookies, chocolates and bottled fruit beverages – products heavily marketed to children. One solitary pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”

Even the school environment reinforces unhealthy habits. Her cafeteria serves flavored drink every Tuesday, which she eagerly awaits. She is given a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

At times it feels like the entire food environment is working against parents who are simply trying to raise healthy children.

As someone associated with the Nepal Non-Communicable Disease Alliance and spearheading a project called Promoting Healthy Foods in Schools, I grasp this issue thoroughly. Yet even with my knowledge, keeping my school-age girl healthy is extremely challenging.

These constant encounters at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not only about what kids pick; it is about a food system that makes standard and promotes unhealthy eating.

And the figures reflects exactly what parents in my situation are going through. A comprehensive population report found that 69% of children between six and 23 months ate junk food, and nearly half were already drinking sugary drinks.

These statistics are reflected in what I see every day. A study conducted in the area where I live reported that almost one in five of schoolchildren were carrying excess weight and a smaller yet concerning fraction were clinically overweight, figures closely associated with the surge in processed food intake and more sedentary lifestyles. Additional analysis showed that many Nepali children eat sweet snacks or processed savoury foods on a regular basis, and this regular consumption is associated with high levels of dental cavities.

Nepal urgently needs tighter rules, better nutritional atmospheres in schools and stricter marketing regulations. Before that happens, families will continue waging a constant war against unhealthy snacks – one biscuit packet at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit different as I was forced to relocate from an island in our group of isles that was destroyed by a powerful storm last year. But it is also part of the harsh truth that is facing parents in a area that is enduring the most severe impacts of climate change.

“Conditions definitely worsens if a hurricane or volcanic eruption eliminates most of your plant life.”

Before the occurrence of the storm, as a dietary educator, I was deeply concerned about the rising expansion of fast food restaurants. Currently, even smaller village shops are involved in the transformation of a country once known for a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, loaded with artificial ingredients, is the preference.

But the situation definitely deteriorates if a hurricane or geological event decimates most of your vegetation. Unprocessed ingredients becomes hard to find and very expensive, so it is really difficult to get your kids to have a proper diet.

Regardless of having a stable employment I wince at food prices now and have often opted for choosing between items such as legumes and pulses and protein sources when feeding my four children. Serving fewer meals or diminished quantities have also become part of the recovery survival methods.

Also it is quite convenient when you are juggling a challenging career with parenting, and rushing around in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most school tuck shops only offer ultra-processed snacks and sweet fizzy drinks. The consequence of these difficulties, I fear, is an increase in the already alarming levels of non-communicable illnesses such as type 2 diabetes and hypertension.

The Allure of Fast Food in Uganda

The sign of a global fast-food brand stands prominently at the entrance of a commercial complex in a Kampala neighbourhood, daring you to pass by without stopping at the quick service lane.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of Uganda. They certainly don’t know about the historical economic crisis that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the three letters represent all things desirable.

In every mall and each trading place, there is fast food for every pocket. As one of the costlier choices, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for the holidays.

“Mum, do you know that some people pack fried chicken for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Jennifer Boyd
Jennifer Boyd

A seasoned entrepreneur and digital strategist with over a decade of experience in scaling tech startups and mentoring founders.