TikTok is introducing a new feature that permits them to reduce the amount of AI-created media appearing in their timelines. This move comes as the service disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the following weeks before a global rollout. This development aligns with a increase in content created by AI, driven by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding video streams on a popular video site only show content made by AI. A large amount of this material is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is typically absurd or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we aim to give people the power to see more or less of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its app identified as made with AI. Overall, more than 100 mn pieces of content are submitted to the app every day, making clips made by AI a limited part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the level of AI content they see by opening the content preference setting in the platform and picking AI-made media. Additional categories that are already be controlled under the setting include politics, style, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines require users to tag “realistic” artificially created content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any believable AI video that is not labeled can be taken down under its user guidelines.
In addition, the platform will from now on attach an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This measure is intended to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar awareness program for experts and institutions to produce informative material about ethical AI use. This program will benefit non-profit groups focused on teaching computer science.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over plans to make redundant hundreds of content moderators in the United Kingdom. It is planning to reduce 439 jobs in its user protection division in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by people. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
